Discover Los Angeles Partners with the Los Angeles County Arts Commission to Launch Immersive Destination App

LOS ANGELES, Calif. (May 31, 2017) – Discover Los Angeles, the city’s official tourism marketing organization, in partnership with the Los Angeles County Arts Commission, today released the Discover L.A. app, a sleekly designed, pocket guide exclusively made for those looking to optimize their experience in the City of Angels. Packed with rich content and tailored for those looking to explore the best of Los Angeles, the iOS app launch coincides with the start of the busy summer travel season and is available for free download at www.discoverlosangeles.com/app. An Android version is forthcoming.

Thematically synced to deliver personalized content based on weather, time and distance, the app culls suggestions from the city’s endless entertainment options—including world-class museums, diverse dining options, and captivating events.

“Our partnership with the LA County Arts Commission allows visitors and locals to have the best of Los Angeles at their fingertips.” says Don Skeoch, chief marketing officer of Discover Los Angeles. “The Discover L.A. app is the first-of-its kind to utilize proprietary A.I. built to enhance the Los Angeles experience. Through smart technology, the app literally knows to serve up soup and indoor dining suggestions on cool days; the closest beaches and ice cream on warm days.”

The app was funded in part by a transportation improvement project grant from Metro. Using the app, travelers can easily traverse the city by clicking “get me there,” which will populate transit options by bike, car, and Metro.

"Arts and culture is thriving in Los Angeles County," states Laura Zucker, executive director of the LA County Arts Commission. "At any given moment, in every neighborhood throughout our region, there are cultural events happening and we want to make sure everyone has access to them."

A key feature of the app are seasonal scavenger hunts to incentivize urban exploration, kicking off with an ice cream-themed crawl through the city. The flavorful adventure lands visitors to some of the best parlors in town including Ginger’s Divine Creams in Culver City, Ihwamun in Little Tokyo and Salt & Straw in Larchmont Village.

Discover L.A. App Features:

• Highlights top daily events throughout Los Angeles County
• Finds locations featured in film and television
• Features transportation options by bike, car, and Metro
• Locates closest, free WiFi locations
• Develops itineraries based on weather, time and distance
• Discovers accommodations by neighborhood 
• Creates a passport to save favorite locations
• Content developed exclusively for the app, including summer standouts like al fresco dining, outdoor music festivals and venues, and Pride events.
• Currency converter

Los Angeles Tourism & Convention Board is a private, nonprofit business association whose primary mission is to market and promote Los Angeles as the premier site for leisure travel, meetings and conventions. Los Angeles Tourism is recognized as the City's official tourism marketing organization. For more information about the endless entertainment experiences offered in Los Angeles, go to discoverLosAngeles.com, like us at www.facebook.com/LosAngelesFan or follow us on Twitter and Instagram @discoverLA.

Denise Lengyeltoti
Director, Domestic Communications 
213.236.2357
dlengyeltoti@LATourism.org