With the growing impact of “foodie” tourism, or visitors who travel for specific culinary experiences, Los Angeles is looking to draw attention to its rich, diverse restaurant scene. With thousands of restaurants, LA offers varied dining experiences, from quaint and kitschy to red-carpet treatment, from celebrity chefs and top-rated cuisine to short order legends and bar-stool gourmet, the possibilities are endless in LA!
In order to help visitors and locals target their dining options, LA INC. has teamed together with American Express, the official card of LA INC., to introduce dineLA, a strategic marketing initiative designed to showcase and to promote Los Angeles as a dining destination that offers innovative cuisines, fresh fare, diverse experiences and exceptional restaurants.
The Web site, dineLA.com, provides detailed information and search capabilities for more than 1,000 area restaurants. The Web site will be extensively promoted through an integrated, highly visible promotions campaign using print, radio and online marketing to drive visitors to the site.
If you have not mailed in your dineLA form already, you still have time! To download the form, click here or contact Carrie Kommers at ckommers@dineLA.com.
