The LA Sports and Entertainment Commission (LASEC) is the official organization for the City of Los Angeles to seek, host, promote, and retain major sporting entertainment events that positively impact the local economy by attracting visitors to the city, giving them a reason to stay longer and return more frequently. LASEC is a private, nonprofit organization and an affiliate of LA INC. The Los Angeles Convention and Visitors Bureau.
Now, in its sixteenth year, LASEC has created tremendous economic impact for Los Angeles by attracting thousands of visitors to the City and reinforcing Los Angeles as the Sports and Entertainment Capital of the World, an event destination for national and international visitors alike.
Los Angeles has been home to many significant sporting and entertainment events. The 2011 NBA All-Star Weekend proved to be one of the most successful events staged in Los Angeles and generated at least $85 million in economic impact. Additionally, one of Los Angeles’ biggest revenue generators is the BCS National Championship Game at the Rose Bowl which takes place every four years. The 2006 BCS event generated over $200 million of direct spending and another $200 million of indirect spending to Los Angeles and we experienced an even bigger impact at the 2010 BCS National Championship Game.
The competition for attracting high-profile events is intense, so LASEC works to ensure that these events enjoy a positive experience and the full support of the City.
The LA INC. website -- www.discoverLosAngeles.com -- is where visitors can discover LA attractions and arrange hotels, airlines and dining throughout the LA area. The user-friendly website is a one-stop shop to book hotel and airfare packages through Travelocity and to make reservations with the City's best restaurants.
LA INC. The Los Angeles Convention and Visitors Bureau is a private, nonprofit business association whose primary mission is to market and promote Los Angeles as the premier site for meetings, conventions and leisure travel. Though not part of city government, LA INC. is recognized as the city’s official tourism marketing organization.
