Now, in our sixteenth year, we are proud to say that LASEC has created tremendous economic impact for Los Angeles by attracting thousands of visitors to the City, giving them a reason to stay longer and return more frequently, all the while reinforcing Los Angeles as the Sports and Entertainment Capital of the World, an event destination for national and international visitors alike.
Los Angeles has been home to many significant sporting and entertainment events. The 2011 NBA All-Star Weekend proved to be one of the most succesful events staged in Los Angeles and generated at least $85 million in economic impact. Additionally, one of Los Angeles' biggest revenue generators is the BCS National Championship Game at the Rose Bowl which takes place every four years. The 2006 BCS event generated over $200 million of direct spending and another $200 million of indirect spending to Los Angeles and we experienced an even bigger impact at the 2010 BCS National Championship Game.
The competition for attracting high-profile events is intense, so LASEC works to ensure that these events enjoy a positive experience and the full support of the City. LASEC is a private nonprofit organization and an affiliate of LA INC. The Los Angeles Convention and Visitors Bureau.
The LA Sports & Entertainment Commission focuses its efforts on attracting major sports and entertainment events to Los Angeles that generate significant hotel room nights and/or spending to our city. The following are some of the events LASEC has been involved with in the past:
Sports
- BCS National Championship Game
- Breeders’ Cup World Thoroughbred Championships
- City of Los Angeles Marathon
- ESPN X Games
- Lakers All-Access (formerly called "Basketball 101")
- LASEC Golf Classic at The Riviera Country Club
- LPGA Tournament
- Mercedes-Benz Tennis Cup
- NBA All-Star Weekend
- NCAA Division I Men’s Basketball West Region Championship
- NCAA Sports and Entertainment Summit
- NFL 101 All-Access
- NFL Kickoff
- NFL Quarterback Challenge
- NHL All-Star Weekend
- NHL Entry Draft
- Northern Trust Open
- Pac-12 Conference events
- Rose Bowl Game
- Sports Illustrated's "Sportsman of the Year Awards"
- U.S. Senior Open
- U.S. Davis Cup
- WWE WrestleMania & SummerSlam
- Blockbuster Entertainment Awards
- ESPY Awards
- GRAMMY Awards
- Griffith Observatory Reopening Galactic Gala
- Latin GRAMMY Awards
- Madame Tussauds Hollywood Grand Opening
- MTV Movie Awards
- MTV Video Music Awards
- Nickelodeon Kids’ Choice Awards
- Pasadena Tournament of Roses Parade
- Primetime Emmy Awards
- Emmy Awards (September 18, 2011)
- Cirque du Soleil Iris Opening (September 25, 2011)
- 13th Annual LASEC Golf Classic at the Riviera Country Club (May 21, 2012)
- ESPN X Games (June 28-July 1, 2012)
- NFL 101 All-Access (July 2012)
- NCAA Men’s Basketball West Regional (March 28 & 30, 2013)
- President's Cup at the Riviera Country Club
- U.S. Open (Golf)
- Super Bowl (2016)
LASEC offers several options for individuals and/or companies to support its mission. Options include:
- Internship
- Event Volunteer
- Ticket Buyer/Sponsor of an individual event
- Official Marketing Partner
- Corporate Member
Internship
LASEC has an internship program that is open to students currently enrolled in an undergraduate or graduate program. LASEC also develops internship programs in conjunction with major events occurring in Los Angeles. In the summer of 2010, the LASEC Los Angeles Pac-10 Marketing Internship was developed to help the Pac-10 Conference market the 2011 Pac-10 basketball tournaments at the STAPLES Center. The interns spent the summer at the LASEC offices and will continue their internship back on their campuses through the event in March. LASEC also developed an internship program centered around the 2011 NBA All-Star Weekend, with a focus on promoting NBA All-Star Jam Session at the Los Angeles Convention Center. In the summer of 2011, LASEC created a Tournament of Roses Sales and Marketing Internship program, which focused on sponsorship activation around the 2012 Rose Parade and Rose Bowl Game.
Event Volunteer
For locals who want to be involved in our events, the volunteer role is a great option. Volunteer opportunities are available for LASEC’s individual events like NFL 101, Lakers All-Access and the LASEC Golf Classic. If you are interested in volunteering, please forward your resume to Daisy Wiberg at dwiberg@lasec.us and she will let you know when these opportunities become available.
Ticket Buyer or Individual Event Sponsor
The best way for professionals and companies to get involved with LASEC is to support one of our events. This will introduce your company to who we are and better showcase the work we do for Los Angeles. We have three public events a year that give our guests access to LA teams and venues. For ticket information, please contact Cindy Hanson at chanson@lasec.us.
Official Marketing Partnership and Corporate Membership
Official Marketing Partnerships and Corporate Memberships are available for interested companies who want to make a bigger commitment to our organization. For information about these packages, please contact Cindy Hanson at chanson@lasec.us.
LASEC’s Official Marketing Partners:
- American Airlines
- Classic Party Rentals
- Enterprise Rent-A-Car
- Farmer John
- Longo Toyota-Scion-Lexus
- Majestic Realty Co. and Pacific Palms Resort
- Sprint
- State Farm
- Wells Fargo
- Westfield
LASEC’s Corporate Members:
- Deloitte & Touche LLP
- First American Title Insurance Company
- Integrated Transportation Systems, Inc. (ITS)
- Micronomics, Inc.
- Pillsbury Winthrop Shaw Pittman LLP
- Sidley Austin LLP
- Sport Chalet
- Western Asset Management Company
The LA Sports & Entertainment Commission hosts at least three events a year that are open to the public:
- Lakers All-Access
- NFL 101 All-Access
- LASEC Golf Classic at The Riviera Country Club
For more information on our events, please contact Cindy Hanson at chanson@lasec.us.
LASEC is a private, nonprofit 501c(3). All revenue generated goes back to helping Los Angeles attract major sporting and entertainment events that positively impact the local economy and then marketing those events to make sure they are successful and return to our city.
For more information, please contact Cindy Hanson at chanson@lasec.us.
