Dine LA Restaurant Week Toolkit
JANUARY 24 - FEBRUARY 7, 2025
Register by December 11
KEY PROGRAM DATES
Event Dates
Friday, January 24 - Friday, February 7, 2025
Registration Dates
Registration by December 11 ($800)
After December 11 ($1,000)
Menu Due Date
Menu Submission by Wednesday, December 11
REGISTER NOW
Register now for Dine LA Restaurant Week at DINELA.COM/REGISTER
DEADLINE TO REGISTER: WEDNESDAY, DECEMBER 11
For more information, contact:
Ingrid Chen
outreach@dinela.com
424.262.2660
MENU INFO
Guidelines
We want diners to have a great and consistent experience during these 15 days. Let's train your team to follow these guidelines:
Your Dine LA menu must be presented to every diner during the event.
Your Dine LA menu must be available during regular operating hours for lunch and dinner service on weekdays and weekends.
Your approved menu posted on DineLA.com must be the same menu presented to diners during the event.
Menu Pricing
Choose your Dine LA price point: $15, $25, $35, $45, $55, or $65 & Above
Menu Requirements
Your Dine LA Restaurant Week menu must comply with the following requirements:
List at the top of the menu:
Your Dine LA price point
Your hours of availability for dine-in (e.g. Monday - Friday, 11am - 3pm)
Clearly state if the entire table is required to order the Dine LA menu
Be available during regular operating hours for lunch and dinner service on weekdays and weekends. (Please make sure your website is updated with your current business hours).
Fits on (1) single page.
Submitted as a JPG, PNG, or PDF file.
View a visual example of a menu with all requirements highlighted here.
Menu Submission
Submit your menu at DINELA.COM/MENU
MENU DEADLINE: WEDNESDAY, DECEMBER 11
Once your menu is approved, you will receive an "approved menu" notification via email.
Menu Examples
Need inspiration? Check out these menu samples.
WHAT DO I GET FOR PARTICIPATING?
As a participating restaurant, you will receive:
A listing on DineLA.com (500K+ average pageviews season over season).
A dedicated menu page to showcase your approved menu(s). Menu page includes your restaurant logo, website, and contact details.
For restaurants on OpenTable, your booking widget will be placed conveniently next to your menus.
Early menu submissions will receive a dedicated menu callout through @DineLA’s IG Story (nearly 500K followers).
The Dine LA Program will be promoted through:
A robust paid advertising plan that includes street pole banners and highway billboards.
Top tier broadcast segments and digital publications like CBS, NBC, LA 5, LA Times, Eater, and LA Weekly.
Promotion to major convention attendees at Los Angeles Convention Center.
Additional promotion through industry partner channels like MICHELIN and OpenTable.
EXCLUSIVE ADVERTISING OFFERS
Participating Dine LA restaurants receive discounted advertising opportunities during the current Dine LA Restaurant Week period (December 11, 2024 through February 7, 2025).
CLICK HERE to view the exclusive offers. For questions and interest, please contact Nikki Joseph at njoseph@latourism.org.
SEND US YOUR IMAGES
Help us promote YOU during Dine LA Restaurant Week! Submit photos of your dining spaces and beautifully plated Dine LA dishes below to be considered in our promotions through social, editorial and media pitches.
CLICK HERE to upload your images and sign the imagery release form.
Some guidelines below:
Upload up to 3 hi-res images (minimum 1MB file size).
A signed image release form is required for any restaurant submitting images for our use in promotion of their restaurant(s).
Images must not include people’s faces and text or be too stylized.
Hot tip: Good lighting is key when it comes to enticing photos! See below for examples of imagery that is engaging:
DOWNLOAD DINE LA RESTAURANT WEEK LOGOS
