Margaret Chandra Kerrison, in conversation with Todd Martens, discusses The Art of Immersive Storytelling

Level up your storytelling with award-winning experience designer, world builder, and former Disney Imagineer.

Immersive experiences and interactive exhibits are popping up all over the world, telling stories that engage our imaginations and sense of play like never before.

Exploring the parallels between video games and the world's most exciting, innovative spaces, this sequel to the groundbreaking Immersive Storytelling for Real and Imagined Worlds explains how the same techniques that pull players into games for hours at a time can be employed to draw participants into immersive experiences. Join Margaret Kerrison as she guides our next generation of immersive storytellers on a deep dive into the creative possibilities of this new realm of storytelling.

Todd Martens is a features columnist at the Los Angeles Times who writes about theme parks and West Coast Experiences, among other topics. Martens joined the Los Angeles Times in 2007 and has covered a mix of interactive entertainment as its game critic and pop music as a reporter and editor.