Ashes to Anthems: Hold Dena Benefit Concert and Resource Fair

The Hold Dena consortium is co-producing the inaugural Ashes to Anthems Benefit Concert and Resource Fair as part of its Legacy Land Initiative to raise awareness, to amplify our collective voice, and direct philanthropic resources with a long-term community backed strategy for measurable impact.

The concert and resource fair will take place on Saturday, April 26th from 11 AM - 8 PM at Memorial Park in Pasadena. Ashes to Anthems will be an invigorating day of upliftment for families to enjoy entertainment, wellness and family activities as well as to access a wide range of resources.

The Benefit Concert
Ashes to Anthems isn’t just a concert. It is a rally, a coming together, and formation of a movement. It is where sound becomes strength and where the community collectively summons and calls upon the joint anthem to HOLD DENA.

A dynamic lineup of artists including Grammy-Award Winner, Andra Day, along with other world renowned artists will take the stage.

The Resource Fair
At the heart of the event is a powerful mile-long Resource Fair—a collaborative force for recovery and restoration. This is how we rise—together, with care, courage, and community at the center.

The resource fair will include:
• A Financial Assistance Hub to Provide Direct Guidance & Resources
• A Rebuilding Expo featuring Long-Term Recovery Partners
• Children’s Programming & Family Zones
• Health Screenings & Mental Health Services
• Housing Support & Legal Assistance
• On-site Care Management for Displaced Families