10 Reasons Meetings in the Entertainment Industry Are Better in LA
As one of the most entertaining destinations on the planet, LA is known for glitz and glamour – from its golden sunsets to its Golden Age roots. But beneath its shiny surface lies a world of substance for your meeting or convention. LA is the entertainment industry's top destination for meetings and conventions – here's why:
1. The Setting of All Settings
LA has character. Its lure is undeniable, and its energy is like nowhere else. This is an innately entertaining meeting destination.
- Near-year-round sunny days create a bright feel for outdoor events, rooftop receptions, and exploration (from the beaches to the boutiques).
- Groups can branch off and take in the beautiful nightfall, electric nightlife and ever-buzzing energy.
- LA is home to the world’s most well-known entertainment industry and star-studded atmosphere.
2. Intellectual Capital in the Capital of Creativity
In Los Angeles, you have the unique advantage of being able to offer attendees an experience that can’t be found anywhere else in the world – utilizing entertainment industry connections and combining them with customized plans for your group.
- Los Angeles is home to some of the most influential digital media, news, studio & entertainment companies.
- The industry's key figures, including some of the most creative minds in entertainment and technology, call our region home.
- LA’s talent pool is deep, diverse and available for every budget – from keynote speakers to meet and greets, the team at LA Tourism connects you seamlessly.
- Planners can creatively add entertainment value by bringing in local celebrity speakers, industry experts or entertainers.
- Working within the largest concentration of entertainment in the world, LA Tourism is constantly combining the region’s intellectual capital to create new opportunities for planners and attendees.
3. Home of Hollywood
Hollywood gives you an advantage in the meetings industry. Home to some of the world’s most influential stars, the region is right around the corner, located just 30 minutes from Downtown LA. Attendees can see the world-famous namesake boulevard, visit popular and historic tourist spots, take a studio tour or see the legendary letters H-O-L-L-Y-W-O-O-D atop the Santa Monica Mountains.
4. Movie Studios That Double as Event Spaces
One of the most extraordinary things about meeting in LA is that your attendees can gather inside the movie studios that have been the backdrop to countless iconic films and TV shows.
Planners can incorporate the atmosphere into meetings and events with a cinema-inspired event at one of these studios, and they don't have the cost of decorating the spaces.
- The Studios at Paramount
- Universal Studios Hollywood
- Warner Bros. Studios - Celebrating 100 Years
- Sony Pictures Studios
Your group can experience different ‘worlds’ through full tech, catering and one-of-kind hosting capabilities.
5. Planners Can Become Producers
Because LA knows it best: no planner is ever just a planner. The city’s meeting spaces have their own vibes – like hotels with movie magic, venues built for entertaining, and more – and help turn planners into producers.
6. The Ultimate Host Destination
LA is the place for discussing ideas, sharing stories, and forming potential partnerships that could shape the future of entertainment. And entertainment groups from all over the world have gathered in Los Angeles – bright minds from the music, film, television and tech industries.
LA has and continues to entertain some of the most high-profile annual events in the world:
- Super Bowl LVI
- 2028 Summer Olympics
- ESPYs
- GRAMMYs
- BET Awards
- Oscars
- Tony Awards
Whether holding a glitzy gathering, large-scale convention or executive retreat, this city knows how to host – with a different experience every time and for everyone.
7. Show-Stealing Attractions & Venues
Our unique venues and attractions solidify our status as the place for entertainment. Attendees can gather in larger-than-life offsite reception spaces and only-in-LA venues, including:
8. Entertainment for Any & All Groups
Meeting planners are increasingly using entertainment as a way to enhance their events. In LA, this can take many forms, including integrating celebrity appearances; live music or comedy; street vendors or food tasting events; tours of local attractions, museums or entertainment venues; specialty tours for groups; and much more.
- Entertainment looks different for everyone. LA accommodates.
- Citywide or larger entertainment groups can stay in Downtown’s distinctive hotels and gather in iconic places like the L.A. Live and Los Angeles Convention Center Campus.
- As one of the world’s top spots for sports, LA is filled with world-class venues for sports entertainment groups in need of event space.
- Incentive experiences can range from driving the latest Porsche model to Rodeo Drive shopping, concerts, VIP tickets and more.
9. Deep-Seated DEI Values & CSR Initiatives
Los Angeles is one of the most diverse cities in America, making it one of the best locations for events with a multicultural appeal. In addition, diversity, equity and inclusion are deep-seated in our business events industry.
- Through the Business Connect Supplier Diversity Program, you can connect with LA’s network of minority, women, LGBTQ+ and veteran-owned business suppliers and integrate their services into your meeting, convention or event. Suppliers represent 25+ disciplines, including A/V, entertainment, event production, tenting and more.
- LA Tourism also partners with various organizations throughout the region to help planners achieve their CSR (corporate social responsibility) goals through community-driven experiences – many of which create a future workforce.
- Planners can involve their group in meaningful team-building experiences and custom volunteering programs throughout LA.
10. LAX Upgrades
The entertainment industry knows it best: Everyone is always looking for the next big thing. And LA is always good for it.
A multi-billion-dollar modernization program is transforming the West Coast’s largest airport:
- Modernized terminals and lounges, including the new Delta Lounge
- A new 15-gate facility
- A consolidated Rent-A-Car facility
- The Automated People Mover Train System – the monorail connecting all terminals of the airport to public transportation, allowing for greater ease of travel to and from the rest of the city
